Customer Relationship Management
A CRM replaces the multitude of spreadsheets, databases and apps that many businesses patch together to track client data. The result: organization, efficiency, better time management, and impressed clients.
What Does a CRM System do?
Contact management is the core function of any customer information system including CRM software. The purpose of a CRM is to store and manage all data for every kind of contact, from leads to business partners.
How it works
How a CRM Platform Works
A good CRM doesn’t stop at collecting information; it helps you harness all of that data to:
Why your business needs a CRM Software
Sales and marketing automation
How Does CRM Make Sales and Marketing Easier?
A CRM platform amplifies your sales and marketing, without building huge teams or blowing your advertising budget. If your CRM is coupled with sales and marketing automation (like Keap), you can create a sales and marketing engine that takes sales to a whole new level.
Sales CRM software streamlines the entire sales process with improved visibility, prioritization, and follow-up.
CRM in marketing is often game-changing, as it offers powerful insights, personalization, and testing opportunities that ultimately lead to increased sales.